Retention Marketing Manager (вакансія неактивна)

PIN-UP Global is an international holding specializing in the development and implementation of cutting-edge technologies, B2B solutions, and innovative products for the iGaming industry. We handle the certification and licensing of our products, delivering high-quality, reliable solutions to our clients and partners across the globe.

Pin-Up Global is looking for a proactive Retention Marketing Manager to join our international Retention & CRM team.

Requirements:
— Gambling experience is mandatory;
— Experience in drafting and conducting marketing activities for player retention and return;
— Analytical mindset, ability to calculate the economics of promos as well as analyze the results;
— Experience with client segmentation;
— Strong English skills, with ability to write and communicate briefs and tasks;
— Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
— Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.;
— Experience working with analytics tools: Tableau, Power BI, Google Data Studio, Metabase.

Responsibilities:
— Monthly planning of marketing activities to retain and return players;
— Creation of communication plans via multiple channels (onsite/offsite);
— Forming logic and participating in launches of trigger chains;
— Setting tasks for cross-functional departments;
— Calculation of predictions with further analytics of held actions;
— Communication with the team to develop a general strategy.

What are the conditions and bonuses?
🍀 An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
🤝 Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Limassol, Warsaw, Almaty, Yerevan — work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
🧑‍💻 Laptop & all necessary equipment for work according to the ecosystem standards;
🏖 Paid vacations, personal events days, days off;
🫖 Paid sick leave;
👨‍⚕ Medical insurance;
💵 Referral program — enjoy cooperation with your colleagues and get a bonus;
📚 Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🦄 Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
🎳 Company events, team buildings.