PIN-UP Global — це екосистема незалежних компаній, залучених до життєвого циклу різних розважальних продуктів. PIN-UP.BUSINESS — напрямок екосистеми PIN-UP Global, орієнтований на аутсорсинг та якісне виконання бізнес-процесів.
22 березня 2024

Retention Marketing Manager

Київ, Варшава (Польща), Лімасол (Кіпр), віддалено

Requirements:
• Gambling experience is mandatory;
• Experience in drafting and conducting marketing activities for player retention and return;
• Knowledge of the basic mechanics of actions and tournaments;
• Ability to calculate the economy of a share, bonus, tournament;
• Experience with client segmentation;
• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;
• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
• Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;
• Knowledge of market and competitor analysis methods, as well as own product;
• Analytical mindset;
• Creativity.

Responsibilities:
• Monthly planning and compilation of marketing activities;
• Organization of promotions, raffles, and other activities to retain and return the player;
• Calculation of predictions, analytics of held actions;
• Creation and registration of mechanics of new shares, compilation of technical specifications for developers (product and marketing admin);
• Ensuring regular communication with the player via SMS, email, messengers, push, and social networks;
• Setting up trigger chains;
• Communication with the team to develop a general strategy;
• Management of expenditure planning and reporting;
• Analysis of the market and competitors;
• Setting tasks for the employees of their department.

Will be plus:
• Knowledge of the main providers and manufacturers of games and slots;
• Understanding the coefficients in rates, and how they are calculated;
• Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes).

Our benefits to you:
• Work in an international IT product ecosystem;
• Opportunity for career and professional growth;
• Ability to involve your ideas and developments;
• Training at the expense of the ecosystem;
• Paid vacation;
• Paid sick leave;
• Days off;
• Days of personal events;
• Medical insurance;
• Free English courses.

LinkedIn