🟢 PIN-UP Global — це екосистема незалежних компаній, залучених до життєвого циклу різних розважальних продуктів. PIN-UP. BUSINESS — напрямок екосистеми PIN-UP Global, орієнтований на аутсорсинг та якісне виконання бізнес-процесів.
9 червня 2023

CMO (Retention) (вакансія неактивна)

Лімасол (Кіпр)

Responsibilities:
• Manage the product marketing department, encompassing the casino, sports, and e-sports sectors;
• Develop comprehensive marketing strategies for 10+ operational regions, specifically the CIS and Latin America;
• Oversee operational and retention marketing activities within the company;
• Lead and set goals for business leaders in CRM, SMM, SEO, Content, and Product Marketing;
• Create and coordinate the company’s marketing plan, defining goals and establishing methodologies for achieving them;
• Interact with regional managers to remain up-to-date on local newsworthy events;
• Develop regional marketing initiatives and campaigns;
• Exercise control over marketing plan segments, regularly refining mechanics and segmentation techniques;
• Evaluate the efficiency and cost-effectiveness of all promotional activities;
• Automate processes through the utilization of an internal marketing platform;
• Approve launched marketing campaigns and promotions;
• Collaborate with external marketing teams to establish a continuous funnel for retaining acquired players;
• Interact with the Call-center team to ensure alignment and support for marketing efforts;
• Engage with the Product Owner to enhance product capabilities and the admin panel based on marketing needs and requests;
• Collaborate with the marketing admin team development team, overseeing backlog management and task prioritization;
• Optimize the marketing platform, serving as the primary tool for the marketing team;
• Regularly monitor statistics, key product KPIs, and analytical indicators.

Job specific skills / We require:
• Minimum of 3 years of experience in a similar position;
• Ability to create and effectively manage marketing teams;
• Strong knowledge of key digital marketing indicators and proficiency in utilizing them to evaluate work;
• Minimum of 2 years of experience in gambling/betting;
• Experience in working with JIRA / Confluence;
• Upper intermediate level of English proficiency.

We offer:
• Work in an international IT product ecosystem;
• Opportunity for career and professional growth;
• Ability to involve your ideas and developments;
• Training at the expense of the ecosystem;
• Paid vacation (24 days);
• Paid sick leave;
• 4 days off;
• Days of personal events;
• Medical insurance;
• Free English courses.