4 листопада 2024
Media Buyer (Facebook) (вакансія неактивна)
Київ, Лімасол (Кіпр), віддалено
LiveXP is an innovative EdTech company committed to transforming the education landscape through cutting-edge technology. We are passionate about creating innovative and engaging platforms that empower learners and educators worldwide.
Now we are looking for a Media Buyer to join out team.
What you will do
- Launch, monitor, and optimize Facebook Ads campaigns to achieve KPIs for global promotion
- Manage budgets, optimization goals, creative assets and develop campaign structure
- Analyze and optimize campaign performance, providing useful insights and alerts.
- Develop and implement new advertising strategies and tests.
- Collaborate with content team to create effective ad creatives.
Requirements
- Deep expertise in Facebook Ads and experience in inhouse projects
- Deep expertise of Facebook Ads Manager, including creating and managing campaigns across various ad formats, and experience with dynamic ads and retargeting
- Expertise in targeting and audience creation, including customized and Lookalike audiences, as well as geographic targeting
- Ability to launch Facebook Ads experiments
- Strong analytical skills to monitor campaigns performance, to assess metrics (CTR, CPC, CPA, ROAS) and optimize campaigns using Facebook Pixel, along with experience in A/B testing.
- Experience with GA4, Facebook Ads Analytics
- Experience with different BI systems: (Amplitude, PBI, Tableau, etc.)
- Experience with multichannel analytics
- Experience with different attribution models
- Strong copywriting and creativity skills for engaging headlines and visually appealing ads, with an understanding of design principles.
- Strategic planning abilities to develop comprehensive market strategies, set KPIs, and align campaigns with business goals.
- Knowledge of international standards for content and advertising localization, and familiarity with advertising regulations.
- Experience in budgeting and managing advertising spend, with the ability to forecast results.
- Experience with Notion, Jira
- Excellent collaboration and communication skills.
What is waiting for you?
- Career growth and professional development
- Competitive salary package, yearly bonuses
- Compensation for sports/lunches
- Language Learning with natives on LiveXP
- Relocation support to Cyprus (if needed)