Media Buyer (Facebook) (вакансія неактивна)

LiveXP is an innovative EdTech company committed to transforming the education landscape through cutting-edge technology. We are passionate about creating innovative and engaging platforms that empower learners and educators worldwide.

Now we are looking for a Media Buyer to join out team.

What you will do

• Launch, monitor, and optimize Facebook Ads campaigns to achieve KPIs for global promotion
• Manage budgets, optimization goals, creative assets and develop campaign structure
• Analyze and optimize campaign performance, providing useful insights and alerts.
• Develop and implement new advertising strategies and tests.
• Collaborate with content team to create effective ad creatives.

Requirements

• Deep expertise in Facebook Ads and experience in inhouse projects
• Deep expertise of Facebook Ads Manager, including creating and managing campaigns across various ad formats, and experience with dynamic ads and retargeting
• Expertise in targeting and audience creation, including customized and Lookalike audiences, as well as geographic targeting
• Ability to launch Facebook Ads experiments
• Strong analytical skills to monitor campaigns performance, to assess metrics (CTR, CPC, CPA, ROAS) and optimize campaigns using Facebook Pixel, along with experience in A/B testing.
• Experience with GA4, Facebook Ads Analytics
• Experience with different BI systems: (Amplitude, PBI, Tableau, etc.)
• Experience with multichannel analytics
• Experience with different attribution models
• Strong copywriting and creativity skills for engaging headlines and visually appealing ads, with an understanding of design principles.
• Strategic planning abilities to develop comprehensive market strategies, set KPIs, and align campaigns with business goals.
• Knowledge of international standards for content and advertising localization, and familiarity with advertising regulations.
• Experience in budgeting and managing advertising spend, with the ability to forecast results.
• Experience with Notion, Jira
• Excellent collaboration and communication skills.

What is waiting for you?

• Career growth and professional development
• Competitive salary package, yearly bonuses
• Compensation for sports/lunches
• Language Learning with natives on LiveXP
• Relocation support to Cyprus (if needed)