At LiveXP, we’re on a mission to make a breakthrough in education: to create an educational community where learning is trendy, interesting and easy.
As the Performance Marketing Lead, you will be responsible for our paid channel-mix in all countries of presence.
Responsibilities
- Develop and implement full-funnel performance marketing strategy (web + app)
- Drive conversions rapidly at optimal costs per acquisition
- Manage and grow a performance marketing team
- Create and optimise Google Ads, Facebook Ads campaigns for positive ROAS
- Test and scale new paid channels like TikTok, LinkedIn Ads, Quora Ads, Reddit Ads
- Experiment continuously with different landing pages, creatives, strategies
- Develop analytical tools for better marketing campaigns measurement, including post-view analytics
- Maintain reports, budgets
- Provide insights
- Cooperate with designers and copywriters to set up creative-first approach
- Cooperate with product managers to improve conversion rates across all digital assets
- Synchronise efforts with the SEO team
- Help tutors acquisition team to optimise their paid channel-mix
Job Requirements
- Exceptional Google Ads, Facebook Ads skills, other paid channels would be a plus
- Experience within Tier 1 markets, in a fast-paced and dynamic environment
- Background in Marketing Analytics, A/B Testing, and metrics-driven marketing
- Advanced experience with analytical tools such as Excel and SQL
- Developed communication skills
- Strong proven track record for managing hundreds of thousands in ad spend
- Self-driven
What is waiting for you?
- You will have an impact on shaping the future of EdTech market
- Relocate to Cyprus
- Relocation package for you and your family (tickets, visas, work permit, corporate flat for the first month, etc)
- Medical insurance, gym, language courses, corporate mobile plan, compensation for kindergarten and school
- Free lunches, snacks, and health bar with coffees and smoothies in the office
- Paid participation in worldwide conferences
- Career growth and professional development in a rapidly growing project