LiveXP is a team of young developers, marketers and other hardworking guys with a common goal — to make ourselves and this world a better place. We create an educational product where everyone can learn something or help others do it.
7 жовтня 2022

Performance Marketing Lead (вакансія неактивна)

Лімасол (Кіпр)

At LiveXP, we’re on a mission to make a breakthrough in education: to create an educational community where learning is trendy, interesting and easy.

As the Performance Marketing Lead, you will be responsible for our paid channel-mix in all countries of presence.

Responsibilities

  • Develop and implement full-funnel performance marketing strategy (web + app)
  • Drive conversions rapidly at optimal costs per acquisition
  • Manage and grow a performance marketing team
  • Create and optimise Google Ads, Facebook Ads campaigns for positive ROAS
  • Test and scale new paid channels like TikTok, LinkedIn Ads, Quora Ads, Reddit Ads
  • Experiment continuously with different landing pages, creatives, strategies
  • Develop analytical tools for better marketing campaigns measurement, including post-view analytics
  • Maintain reports, budgets
  • Provide insights
  • Cooperate with designers and copywriters to set up creative-first approach
  • Cooperate with product managers to improve conversion rates across all digital assets
  • Synchronise efforts with the SEO team
  • Help tutors acquisition team to optimise their paid channel-mix

Job Requirements

  • Exceptional Google Ads, Facebook Ads skills, other paid channels would be a plus
  • Experience within Tier 1 markets, in a fast-paced and dynamic environment
  • Background in Marketing Analytics, A/B Testing, and metrics-driven marketing
  • Advanced experience with analytical tools such as Excel and SQL
  • Developed communication skills
  • Strong proven track record for managing hundreds of thousands in ad spend
  • Self-driven

What is waiting for you?

  • You will have an impact on shaping the future of EdTech market
  • Relocate to Cyprus
  • Relocation package for you and your family (tickets, visas, work permit, corporate flat for the first month, etc)
  • Medical insurance, gym, language courses, corporate mobile plan, compensation for kindergarten and school
  • Free lunches, snacks, and health bar with coffees and smoothies in the office
  • Paid participation in worldwide conferences
  • Career growth and professional development in a rapidly growing project