Marketing Specialist (вакансія неактивна)

Key areas of responsibility

• Help the Marketing Team develop new outreach channels and enhance existing ones;
• Support the Marketing team in executing marketing activities that align with the company’s current strategy;
• Search for potential customers to generate the leads pool through targeted outbound calling, emailing, and social media outreach;
• Work on creating a new Social Media strategy to improve our followers’ quality according to our ICP;
• Research competitors’ marketing activities and provide insights.

Main tasks and functions

• Acquire an in-depth understanding of the company’s offerings to enhance marketing initiatives;
• Collaborate on crafting effective cold outreach emails for prospective clients and refining the email marketing approach;
• Working with creatives for social networks such as LinkedIn and Facebook, creating email banners, one-pagers etc..;
• Construct targeted sequences on LinkedIn to drive potential client engagement and generate Marketing Qualified Leads (MQLs);
• Support the Head of Marketing or its Deputy in promoting upcoming events where DrugCard will be present and assist in creating marketing materials;
• Conduct thorough research on businesses and individuals to identify fresh opportunities;
• Participate in all assigned trainings, continuously develop personal and professional skills;
• Ensure compliance with all current procedures and development of internal procedures for the business process M&S
• Participate in external audit/inspection;
• Follow the principles of confidentiality, personal data protection, cyber security and data integrity.

Competencies

Hard skills

• Must have knowledge and experience of such platforms: Social Media Platforms ( Linkedin & Facebook), Hubspot CRM, Figma, and Canva.
• Knowledge of software: Expandi, Apollo, Google Workspace, Folderly, ChatGPT, Google Analytics etc.
• Knowledge of the English language (at least Upper-Intermediate level);
• Previous marketing experience;
• Strong computer literacy;
• Previous experience in managing Linkedin pages or experience in the SMM.
• Soft skills
• Strong communication and relationship-building skills;
• Strong self-organisation and time management skills;
• Ability to complete tasks and deliver commitments in a timely manner;
• Effective work in cross-functional teams;
• Proactive approach in a search for solutions;