User Acquisition Specialist

About Bitmedia Labs
Bitmedia Labs — an international product IT company, has been in the industry since 2014, effectively functioning on a worldwide scale with a crew of 100+ ambitious and highly skilled professionals, creating successful projects in domains such as online advertising systems for the crypto space, blockchain games and NFT products.

Requirements:
• 3+ years of hands-on experience in digital marketing with a focus on user acquisition or growth marketing;
• Proven track record in planning, executing, and scaling performance-based digital campaigns;
• Proven track record in working with crypto, gaming niches;
• Deep understanding of digital advertising platforms such as Meta Ads, Google Ads (including Search, Display, and YouTube) and mobile-specific channels like Apple Search Ads and Google App Campaigns;
• Proficiency in analytics and attribution tools (Google Analytics, Adjust, AppsFlyer, etc.) to drive data-informed decisions;
• Familiarity with A/B testing, ad creative optimisation, and conversion rate optimisation strategies;
• Experience managing significant advertising budgets while ensuring optimal return on ad spend (ROAS) and customer acquisition cost (CAC);
• Demonstrated ability to collaborate with cross-functional teams (creative, design, product, and analytics) and manage relationships with external agencies or media partners.

Responsibilities:
• Lead end-to-end digital marketing campaigns across various channels, ensuring they align with overall business objectives;
• Develop comprehensive targeting strategies to reach new and high-quality users (including narrow-segments targeting and personal offers);
• Execute top to bottom funnel journey (awareness=>activation=>conversion=>retention), measuring performance of each stage of the funnel;
• Monitor, analyse, and report on campaign performance using real-time data to optimise budgets and achieve KPIs such as ROAS, CPC, CAC, CPP and customer lifetime value;
• Conduct regular A/B tests on ad creatives, messaging, and landing pages, and use insights to refine acquisition strategies;
• Oversee allocation and optimisation of marketing budgets across channels, ensuring efficient spend and scalability (always measuring ROAS).
• Adjust campaign parameters based on performance analytics to maximise profitability and growth potential;
• Collaborate closely with other departments to align user acquisition strategies with broader marketing and business goals;
• Present actionable insights based on performance metrics, ensuring transparency and continuous improvement across campaigns.

Hiring process:
• Intro call with a Recruiter — Test Task — Interview with the Hiring team — Offer.

We offer:
• Flexible work environment — you can work remotely anywhere or at our comfortable Hub in Kyiv;
• The 8-hours working day with a flexible schedule;
• Competitive salary based on your experience;
• Regular performance review and annual salary review;
• Paid sick leaves, vacation and holidays;
• Professional development tools (reimbursement of educational courses or workshops, conferences around the world);
• Ambitious team with a transparent communication and friendly atmosphere, no micromanagement;
• Apple equipment;
• Memorable gifts for holidays.