Adtelligent is a global advertising technology company that provides solutions and services that allow online media companies, digital sales houses and ad networks to effectively monetize their websites and applications advertising inventory. The company is headquartered in USA with offices in Europe and expanding geographies around the World.
29 квітня 2024

Head of Programmatic Advertising / Ad Operations (вакансія неактивна)

віддалено

We are seeking a highly skilled and experienced professional to join our team as the Head of Programmatic Advertising and Ad Operations. This role, also known as Director of Programmatic Advertising or Head of Yield Optimization, will be responsible for leading our advertising efforts and optimizing ad operations to drive revenue growth. The ideal candidate will possess a strong background in programmatic advertising, exceptional leadership abilities, and a proven track record of implementing successful revenue optimization strategies.

REQUIREMENTS:

  • 3+ years of experience in advertising, ad operations, or related roles, with a proven track record of revenue growth and team leadership
  • 1+ years of experience in a similar position
  • Strong understanding of advertising technologies, programmatic buying, and industry trends
  • Experience in working with programmatic platforms/programmatic ad servers and/or Google Ad Manager
  • Excellent communication and negotiation skills, with the ability to build and maintain strong client relationships
  • Proficiency in data analysis and reporting tools
  • Ability to thrive in a fast-paced, dynamic environment and interact with cross-functional teams to achieve goals

RESPONSIBILITIES:

Team Leadership and Development:

  • Take the operational lead in the Ad Operations Team, overseeing their day-to-day work fostering their professional development, and ensuring timely execution of department workflow

Communication and Partnership:

  • Establish and maintain good relations with all Advertising partners
  • Work closely with key Advertisers to monitor performance and optimize integrations for maximum efficiency

Integration Management and Performance:

  • Prepare, implement, QA, and ensure accurate and timely Advertiser launches
  • Manage ongoing integrations success through regular performance monitoring, optimization, reporting, analysis, and insight, making recommendations as needed
  • Work closely with Account Management team to ensure that customer’s maximum revenue potential is achieved

Revenue Strategy and Reporting:

  • Collaborate with other team leads to establish revenue goals, targets, and KPIs
  • Report on performance analysis to key stakeholders, identifying issues, and developing strategies for improvement
  • Develop and execute strategies to maximize revenue per ad impression across various advertising formats and channels
  • Monitor advertising activities to ensure smooth operations and identify growth opportunities

Data Strategy and Tools Development:

  • Collaborate with Business Development, Account Management, and Technical teams to build and manage yield optimization strategies
  • Oversee the development and improvement of internal yield tools, implementing new strategies to optimize workflow and identify opportunities

WOULD BE A PLUS:

  • Familiarity with OpenRTB protocol and sellers.json initiative
  • Experience managing CPM, CPC, CPA online ad campaigns is advantageous
  • Previous international work experience
  • Familiarity with Google Ad Manager
  • Knowledge of Header Bidding technology

WE OFFER:

  • Competitive salary and performance-based bonuses
  • Collaborative environment with a team deeply knowledgeable about the adtech market
  • Flexible work options with remote and on-site
  • 22 working days of vacation per year
  • Annual compensation review
  • Comprehensive legal support and additional resources to ensure your success